Church’s Texas Chicken® Announces Winner of OG Crunch Challenge
Contest Celebrating Legendary Crunch and Flavor Raises Funds for Marine Toys for Tots Foundation
ATLANTA– February 13, 2025 – Church’s Texas Chicken®, one of the largest quick-service chicken restaurant chains in the world, announced the winner of its OG Crunch Challenge contest, crowning the champion of crunch. The winner, Shannon Harris, wowed the nation with an original rap showcasing her creativity and love for Church’s Texas Chicken® and its legendary fried chicken. She received 2,500 votes and the grand prize of $5,000 for her winning video which featured a catchy beat, playful wordplay, and an unforgettable line: “Looking for the best chicken? Call off your searches. Sundays might be for church, but every day is for Church’s®.”
Crunch for Charity
Not only did the OG Crunch Challenge celebrate creativity, individuality and Church’s® legendary fried chicken, but it was for a great cause. Fans had the chance to vote on their favorite OG Crunch Challenge videos with the option to purchase extra votes. Proceeds from the extra votes purchased and funds donated by the brand and franchisees were donated to the Marine Toys for Tots Foundation, helping to bring joy to kids and families around the holidays. With $8,000 raised through the OG Crunch Challenge, more than 320 children woke up Christmas morning to find toys, books, and stocking stuffers gifts just for them.
“The OG Crunch Challenge truly showcased our guests’ love for our legendary fried chicken through unique creative approaches and self-expression while also helping to give back to an incredible charity,” said Chef Kevin Houston, executive chef at Church’s Texas Chicken®. “We are pleased to crown Shannon Harris as the first-ever OG Crunch Challenge champion while bringing joy to local families around the holidays.”
The Challenge
Church’s® put out a call for fans to showcase their “OG Crunch”—a personal talent, skill, or trait that defines them for the chance to with the grand prize of $5,000. From November 19-December 19, 2024, participants uploaded videos, and the public had the opportunity to cast their votes for their favorite video. Voters also had the option to “buy” additional votes where proceeds went directly to the Marine Toys for Tots Foundation.
“We are incredibly grateful for Church’s Texas Chicken® and the OG Crunch Challenge participants,” said Colonel Ted Silvester USMC (Retired), vice president of marketing and development for the Marine Toys for Tots Foundation. “The generosity shown through this challenge brightened the holidays for hundreds of children across the country, providing them with toys, books, and hope. This partnership highlights how businesses and communities working together can make a meaningful difference in the lives of those in need.”
About Church’s Texas Chicken® / Texas Chicken™
Founded in San Antonio, TX in 1952 by George W. Church Sr., Church’s Texas Chicken®, along with its sister brand Texas Chicken™ outside of the U.S., is one of the largest quick-service chicken restaurant chains in the world. The brands specialize in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, tenders, sandwiches, freshly baked Honey-Butter Biscuits™, and classic, home-style sides—all for a great value. Church’s Texas Chicken® and Texas Chicken™ have more than 1,500 locations in 22 countries and global markets, with system-wide sales of more than $1.4 billion. Owned by High Bluff Capital Partners and FS Investments since 2021, Church’s Texas Chicken® celebrated its 70th anniversary in 2022.
For more information, visit www.churchs.com and texaschicken.com. You can also follow Church’s Texas Chicken® on Facebook, Instagram, X, and TikTok. For more details on open positions, please visit Church’s Texas Chicken® Careers, Jobs & Applications and franchising opportunities are available at franchise.churchstexaschicken.com or franchise.texaschicken.com.
About The Marine Corps Reserve Toys for Tots
Toys for Tots, a 77-year National charitable Program run by the U.S. Marine Corps Reserve, provides year-round joy, comfort, and hope to impoverished children across the Nation through the gift of a new toy or book. The impact of these toys and books offers disadvantaged children recognition, confidence, and a positive memory for a lifetime. Such experiences help children become responsible citizens and caring members of their community. Since 1947, the Program has evolved and grown exponentially, delivering hope and Christmas magic to over 301 million underprivileged children. Because the need isn’t just at Christmastime, the Toys for Tots Program also provides support year-round to families experiencing challenges and exceptional circumstances, thus fulfilling the hopes and dreams of millions of children in need beyond the holidays.
The Marine Toys for Tots Foundation is a not-for-profit organization authorized by the U.S. Marine Corps and the Department of Defense to fund the annual Marine Corps Reserve Toys for Tots Program. For more information, visit www.toysfortots.org.
Media Contact:
Rachel Elsberry
(512) 699-7054
relsberry@sensisagency.com
