Chief Executive Officer
The man with a vision to lead the brand to become the global franchisor of choice.
Joe Christina is responsible for all Church’s Chicken® and Texas Chicken® restaurants across the globe. He’s on a mission to lead the global QSR team that best understands the chicken passionate. And the ride is as fun as it is focused!
He’s proven that he’s the guy to get results and he’s out to make great chicken experiences guests love every day, in and around the communities we serve.
Before he was promoted to CEO, Joe was EVP of US Operations where he was responsible for U.S. restaurant operations, providing strategic planning and execution of those plans for 1,200 restaurants, $950 million in sales and $35 million in EBITDA.
Prior to that, he was SVP of Franchise Operations for the North America Western Division of Burger King. Joe implemented standards that immediately reduced expenses and improved quality to the tune of an 8% increase in same-store sales. He also engineered improved scores in crucial operations aspects, such as store cleanliness and friendliness, customer loyalty, and customer satisfaction.
Oh, and Joe was also a Burger King Franchisee, so he knows a little about treating team members right so every guest leaves with a smile on their face. He started his career as an assistant restaurant manager. Yes, he’s come a long way and we’re happy that he’s our #1 chicken guy.
Joe is a graduate of Quinnipiac College with a Bachelor of Science in Business Management and Marketing.
EVP, Chief Financial Officer
Every successful business needs somebody who’s great at math. That’s Dusty Profumo. He’s a seasoned financial veteran with more than 25 years of experience within the restaurant and hospitality sector. As our EVP and Chief Financial Officer, his responsibilities include accounting, tax, business planning, investor and lending relations, as well as risk and supply chain management.
Before joining Church’s®, Dusty was Chief Financial Officer of Avado Brands, Inc, the parent company of Don Pablo’s® Mexican Kitchens and Hops Restaurant Bar and Brewery, where he led the successful divestiture of the company’s 279 Applebee’s® restaurants. Before that he was the CFO of Randstad North America Inc., a U.S. subsidiary of one of the largest publicly traded employment and staffing companies in the world.
EVP, US Operations
Servold previously served with Church’s Chicken® from 2010 to 2014 as Vice President of Operations, and now returns to succeed Joseph Christina, who was promoted to Chief Executive Officer in November 2016.
Prior to joining Church’s Chicken®, Servold served for more than 30 years at McDonald’s Corporation in various operational roles, culminating in Vice President of Operations & Franchising, where he assisted in implementing a Just-in-time (JIT) inventory strategy. Implemented in conjunction with long-time former Chairman & CEO Fred Turner, the system enabled the chain to reduce costs through reduced waste and to elevate the customer experience by delivering fresher food and enabling custom orders.
Servold also previously held the role of SVP, Franchise Operations for Hooters of America.
EVP, Global Chief Marketing Officer
Standing out in the relentlessly competitive and increasingly cluttered QSR world isn’t just a day-job for Brian – it’s his niche.
With a track record of success in building global brands and executing innovative strategies to improve business performance, Brian is the right guy at the right place at the right time to push our marketing efforts to new heights and bring that down home flavor to tables across the globe.
Before serving as CMO for Church’s, Brian enjoyed years of success as a Senior Executive Marketer, leveraging world-class marketing approaches with beloved blue-chip American brands such as Burger King and T.G.I Fridays. From start-ups to large-scale multi-national public companies, he’s obsessed with getting the most out of every marketing budget with undeniable results.
As a Floridian-turned-Texan-turned-Atlantan, he attacks every challenge with a creative, entrepreneurial mindset earned from his broad expertise.
SVP, Human Resources
Chief People Officer at Church’s Chicken and Texas Chicken, Internationally, Karen J. Viera leads strategic planning, compliance, and all HR functions, including Internal Communications. Karen leads the People Excellence Committee for Church’s Chicken with is a sub-committee of the Excellence Advisory Council focused on strategy execution for the Brand. She reports directly to the CEO and has oversight for International Human Resources and US.
Karen’s also has experience working with medical and insurance Fortune 500 and Fortune 300 companies in their top and senior-level HR positions. She was formerly the Senior Vice President and Chief Human Resources Officer for MCIC Vermont LLC, held the position of Regional Senior Director of Human Resources for Wellcare Health Plans Inc., and served as the Vice President of Human Resources for Assurant Inc.
Karen holds a Master’s Degree in Human Resource Management from Florida International University and a Bachelor’s Degree in Business Administration with a focus in Human Resources from Trinity International University – both based in Miami, FL. Karen is a SHRM Senior Certified Professional, holds a Senior Professional Human Resources Management Certification (HCRI), and is a DiSC Certified Training Instructor. She is currently serving her third-term appointment by Governor Deal to the State Workforce Development Board and is Chair of the Adult and Dislocated Workers Committee for the State of Georgia.
EVP, International Business & Global Development
Tony Moralejo combines a multitude of skills to drive the Church’s Chicken® and Texas Chicken® brand toward international success. Confronting cultural differences while managing operations, Tony’s role uniquely spans operations, marketing, supply chain, research & development, quality assurance, development, and training – all while leading expansion efforts over franchising, reimaging, construction, and real estate management.
A veteran of the industry, Tony has spent years in various leadership roles at Burger King Corporation, including General Counsel and later VP of Development for the Latin America and Caribbean regions, where he achieved unprecedented growth. He also served as Senior Director of Partner and Franchise Management in the Direct to Consumer Group at Nike, Inc., and was a member of the brand’s Global Leadership Retail Team.
He graduated from the University of Miami with a degree in business administration and received his law degree from the University of Pennsylvania Law School.
Craig S. Prusher
EVP, Chief Legal Officer
Craig Prusher would love to tell you his job is easy. But the truth is there’s a lot of legal work that comes with franchising and operating restaurants all over the world. As Church’s® General Counsel, Craig handles all the nitty-gritty legal details of our global business including franchise law, acquisitions and divestitures, intellectual property, human resources, real estate and litigation.
He joins Church’s® after 19 years at Burger King Corporation where he was responsible for franchising, real estate, and government and industry relations in North and Latin America as VP, Assistant General Counsel. Previously, he was an associate in the corporate department of two Boston law firms, Warner & Stackpole and Nutter, McClennen & Fish.
Craig graduated with a B.A. from Boston University and received his law degree from Boston University School of Law.